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SABEW17 has ended

SAY GOODBYE TO BUSINESS AS USUAL!

It’s an all-new SABEW Spring Conference where we’ll focus on the future of business news. You can count on big ideas and Ted-style talks, hands-on skills development and more time for member networking. It’s like nothing we’ve ever done. We promise you’ll go back to your newsrooms with plenty to share and use.

Get the App! On your phone, go to sabew17.sched.com/mobile. Tap “Add to Home Screen.”

Conference chairs are Lisa Gibbs, global business editor, Associated Press and Beth Hunt, director, editorial recruiting and development, American City Business Journals.

For sponsor or exhibitor information contact Renee McGivern.

avatar for Content + Coffee: Storytelling Lessons from One of the World’s Top Brands

Content + Coffee: Storytelling Lessons from One of the World’s Top Brands

The September debut of "Upstanders" marked Starbucks’ first foray into producing original content – 10 stories about people creating positive change in their communities, in text, video and podcast forms.

It’s “journalism in the public interest,” says Rajiv Chandrasekaran, a former senior editor of The Washington Post who leads this effort along with chairman and CEO Howard Schultz, noting that these kinds of stories are often overlooked by traditional media. Before joining Starbucks in 2015, Chandrasekaran spent two decades reporting from more than three dozen countries and was bureau chief in Baghdad, Cairo and Southeast Asia.

Speaker: Rajiv Chandrasekaran, senior vice president for public affairs, Starbucks