This event has ended. Create your own event → Check it out
This event has ended. Create your own


It’s an all-new SABEW Spring Conference where we’ll focus on the future of business news. You can count on big ideas and Ted-style talks, hands-on skills development and more time for member networking. It’s like nothing we’ve ever done. We promise you’ll go back to your newsrooms with plenty to share and use.

Get the App! On your phone, go to sabew17.sched.com/mobile. Tap “Add to Home Screen.”

Conference chairs are Lisa Gibbs, global business editor, Associated Press and Beth Hunt, director, editorial recruiting and development, American City Business Journals.

For sponsor or exhibitor information contact Renee McGivern.

View analytic
Friday, April 28 • 10:50am - 11:15am
Content + Coffee: Storytelling Lessons from One of the World’s Top Brands

Sign up or log in to save this to your schedule and see who's attending!

The September debut of "Upstanders" marked Starbucks’ first foray into producing original content – 10 stories about people creating positive change in their communities, in text, video and podcast forms. It’s “journalism in the public interest,” says Rajiv Chandrasekaran, a former senior editor of The Washington Post who leads this effort along with chairman and CEO Howard Schultz, noting that these kinds of stories are often overlooked by traditional media. Before joining Starbucks in 2015, Chandrasekaran spent two decades reporting from more than three dozen countries and was bureau chief in Baghdad, Cairo and Southeast Asia.

avatar for Rajiv Chandrasekaran

Rajiv Chandrasekaran

Senior vice president of public affairs, Starbucks
Rajiv Chandrasekaran is senior vice president for Public Affairs at Starbucks and the executive producer of the company’s social impact media initiatives. Prior to joining Starbucks in 2015, Rajiv was senior correspondent and associate editor at The Washington Post, where he worked for two decades. In 2014, Rajiv and Howard Schultz wrote the bestselling book, "For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism and Sacrifice." He also is the author of two other bestselling books: "Little America: The War Within the War for... Read More →

Friday April 28, 2017 10:50am - 11:15am
Cascade Ballroom I The Westin Seattle, 1900 5th Avenue, Seattle, WA, 98101