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SAY GOODBYE TO BUSINESS AS USUAL!

It’s an all-new SABEW Spring Conference where we’ll focus on the future of business news. You can count on big ideas and Ted-style talks, hands-on skills development and more time for member networking. It’s like nothing we’ve ever done. We promise you’ll go back to your newsrooms with plenty to share and use.

Get the App! On your phone, go to sabew17.sched.com/mobile. Tap “Add to Home Screen.”

Conference chairs are Lisa Gibbs, global business editor, Associated Press and Beth Hunt, director, editorial recruiting and development, American City Business Journals.

For sponsor or exhibitor information contact Renee McGivern.

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Friday, April 28 • 1:00pm - 2:00pm
Personal Finance for the Uber Generation

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Millennials are the most educated generation in history, yet – deep in debt and mistrustful of financial markets – need significant help navigating their financial lives. Reaching this mobile-native audience successfully will be critical to business news outlets’ own performance.

One startup publisher that’s going big is Mic, with its launch of the Payoff, a vertical dedicated to personal finance for young people. Susie Poppick, Mic's senior money editor, talks about the Payoff and creating engaging content for those facing life’s first big financial questions. The Payoff’s multi-format strategy — podcasts, interactive online products and a newsletter — offers insights for all of us seeking to reach this massive audience.

After a conversation with Poppick, we’ll hear from Brianna McGurran, a personal finance columnist at NerdWallet, on coverage strategies for millennials and their money — the topics and storytelling approaches that resonate most.

Speakers: Susie Poppick, senior money editor, Mic and Brianna McGurran, personal finance columnist, NerdWallet.

Sponsored by National Endowment for Financial Education.

Speakers
avatar for Brianna McGurran

Brianna McGurran

Personal finance columnist, NerdWallet
Brianna McGurran is a personal finance columnist at NerdWallet, where she covers everything from student loans and higher education to filling out the FAFSA and applying for scholarships. She is the author of “Ask Brianna,” a Q&A column syndicated by the Associated Press, which a... Read More →
avatar for Susie Poppick

Susie Poppick

Senior money editor, Mic
Susie Poppick is senior money editor at Mic. Before joining Mic, she was a personal finance writer and editor at CNBC, following six years at Money magazine. Poppick's work has appeared in The Wall Street Journal, Money, First Things, the Brooklyn Daily Eagle, and on CNNMoney.com... Read More →

Sponsors
avatar for National Endowment for Financial Education

National Endowment for Financial Education

The National Endowment for Financial Education (NEFE) is the leading private nonprofit 501(c)(3) national foundation dedicated to inspiring empowered financial decision making for individuals and families through every stage of life.  With more than a quarter-century of dedication to the public good, NEFE continues its legacy of service with commitment to providing financial education and practical information to people at all financial levels... Read More →

Welcome
avatar for Ted Beck

Ted Beck

President and CEO, National Endowment for Financial Education
Ted Beck is the President and CEO of the National Endowment for Financial Education (NEFE).  He is a former member of the President's Advisory Council on Financial Literacy, and currently serves on the FDIC Advisory Committee on Economic Inclusion and the board of the national Ju... Read More →


Friday April 28, 2017 1:00pm - 2:00pm
Cascade Ballroom I The Westin Seattle, 1900 5th Avenue, Seattle, WA, 98101