SAY GOODBYE TO BUSINESS AS USUAL!
It’s an all-new SABEW Spring Conference where we’ll focus on the future of business news. You can count on big ideas and Ted-style talks, hands-on skills development and more time for member networking. It’s like nothing we’ve ever done. We promise you’ll go back to your newsrooms with plenty to share and use.
Get the App! On your phone, go to sabew17.sched.com/mobile. Tap “Add to Home Screen.”
Conference chairs are Lisa Gibbs, global business editor, Associated Press and Beth Hunt, director, editorial recruiting and development, American City Business Journals.
For sponsor or exhibitor information contact Renee McGivern.
Millennials are the most educated generation in history, yet – deep in debt and mistrustful of financial markets – need significant help navigating their financial lives. Reaching this mobile-native audience successfully will be critical to business news outlets’ own performance.
One startup publisher that’s going big is Mic, with its launch of the Payoff, a vertical dedicated to personal finance for young people. Susie Poppick, Mic's senior money editor, talks about the Payoff and creating engaging content for those facing life’s first big financial questions. The Payoff’s multi-format strategy — podcasts, interactive online products and a newsletter — offers insights for all of us seeking to reach this massive audience.
After a conversation with Poppick, we’ll hear from Brianna McGurran, a personal finance columnist at NerdWallet, on coverage strategies for millennials and their money — the topics and storytelling approaches that resonate most.
Speakers: Susie Poppick, senior money editor, Mic and Brianna McGurran, personal finance columnist, NerdWallet.
