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SAY GOODBYE TO BUSINESS AS USUAL!

It’s an all-new SABEW Spring Conference where we’ll focus on the future of business news. You can count on big ideas and Ted-style talks, hands-on skills development and more time for member networking. It’s like nothing we’ve ever done. We promise you’ll go back to your newsrooms with plenty to share and use.

Get the App! On your phone, go to sabew17.sched.com/mobile. Tap “Add to Home Screen.”

Conference chairs are Lisa Gibbs, global business editor, Associated Press and Beth Hunt, director, editorial recruiting and development, American City Business Journals.

For sponsor or exhibitor information contact Renee McGivern.

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Saturday, April 29 • 9:00am - 10:00am
Smart Search to Drive Stories

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Audience's attention is so scarce these days that online publishers can't waste time and resources hoping their content will generate traffic. Investopedia.com has developed unique and proprietary tools to target search volume and create content that it knows users are looking for. Learn what 'topic sizing' is all about and how it has helped financial education and information website Investopedia grow traffic, engagement and revenue in an increasingly competitive marketplace. Leading the discussion is Caleb Silver, Investopedia’s editor in chief and vice president of content.

Speakers
avatar for Caleb Silver

Caleb Silver

Vice president and editor-in-chief, Investopedia
Caleb Silver is the editor-in-chief of Investopedia and an award-winning media executive with 20 years of experience in broadcast news, digital video programming, documentaries, live events and branded content. In 2014, he formed Frog Pond Productions, a New York based production... Read More →


Saturday April 29, 2017 9:00am - 10:00am
Cascade Ballroom I The Westin Seattle, 1900 5th Avenue, Seattle, WA, 98101