SAY GOODBYE TO BUSINESS AS USUAL!
It’s an all-new SABEW Spring Conference where we’ll focus on the future of business news. You can count on big ideas and Ted-style talks, hands-on skills development and more time for member networking. It’s like nothing we’ve ever done. We promise you’ll go back to your newsrooms with plenty to share and use.
Get the App! On your phone, go to sabew17.sched.com/mobile. Tap “Add to Home Screen.”
Conference chairs are Lisa Gibbs, global business editor, Associated Press and Beth Hunt, director, editorial recruiting and development, American City Business Journals.
For sponsor or exhibitor information contact Renee McGivern.
Pick up badges and bags.
Taxi: Taxi service is available at the front drive of the hotel (valet parking entrance). The cost for a taxi is about $10 each way.
Seattle Streetcar: The cost is $2.25 each way or you can buy a day pass for $4.50. You can pay for your fare by buying a paper ticket at a pay station located at each Streetcar station platform. They accept credit cards or coins.
Welcome to SABEW17's opening event! Join SABEW and the Donald W. Reynolds National Center for Business Journalism for the opening reception at the Seattle Times. Seattle is an exciting urban city surrounded by surrounded by water, mountains, and unmatched natural beauty. Famous for its coffee, music and rainy weather, Seattle is home to many famous landmarks, such as Mt. Rainier, the Space Needle and Pike's Place Marketplace.
Reception sponsored by Donald W. Reynolds National Center for Business Journalism.
Venue hosted by the Seattle Times.
Welcome: Andrew Leckey, the Donald W. Reynolds Endowed Chair in Business Journalism, president of the Reynolds National Center for Business Journalism, and professor at Arizona State University; Cory Schouten, president of SABEW; Frank A. Blethen, publisher and chief executive officer, The Seattle Times.
Location: Seattle Times
At a time when 99 percent of all digital ad sales growth came from two companies — Facebook and Google — Michael Shane, Bloomberg's global digital innovation chief and former operations director for the Verge, talks about prototyping for the future and what journalists, product teams, and revenue teams need to focus on to not only survive, but to thrive.
This is your chance to meet face-to-face with SABEW17 conference exhibitors. This is a great opportunity to learn more about products, tools and services that can help you do your job better, make new connections and strengthen existing relationships.
The under-40 crowd may not be watching much traditional TV or flipping through anything printed these days, but that doesn’t mean they aren’t interested in business news. Jon Steinberg’s Cheddar is rebooting live business video aimed at a young, business-savvy audience. In this session, the former president and COO of Buzzfeed will unpack what’s working with adults in their 20s and 30s, and how Cheddar is delivering it through deals with Twitter, Amazon Channels and Vanity Fair.
Curious about how 3D printing is poised to affect many aspects of the global economy? If so, this panel is for you. Three-dimensional printing, also known as additive manufacturing, is creating new opportunities in product design, manufacturing, medicine, transportation and logistics networks, and global inventory and warehousing. In addition to redefining and reshaping global manufacturing, 3D printing is expected to create a path to re-establish local and sustainable manufacturing jobs. Come and ask about everything you ever wanted to know about 3D.
UPS sponsored content session.
The September debut of "Upstanders" marked Starbucks’ first foray into producing original content – 10 stories about people creating positive change in their communities, in text, video and podcast forms. It’s “journalism in the public interest,” says Rajiv Chandrasekaran, a former senior editor of The Washington Post who leads this effort along with chairman and CEO Howard Schultz, noting that these kinds of stories are often overlooked by traditional media. Before joining Starbucks in 2015, Chandrasekaran spent two decades reporting from more than three dozen countries and was bureau chief in Baghdad, Cairo and Southeast Asia.
The sprawling business ties of President Trump and resulting potential conflicts of interests, not to mention the stream of new economic policies and programs, blur the intersection of politics and business news in ways rarely seen. While we scramble to make sense of it all, the administration calls journalists the real opposition party, putting us at risk of attacking back in ways that backfire or constantly playing defense. Our skills with data and economic thinking help ground us, yet we still need to recognize the ways in which our newsroom culture (and even ideology) shape our work. How do we hold our subjects accountable while remaining above the fray? How do we ensure our work serves audiences across the political and economic spectrum?
These questions are the subject of the 2017 Klott Memorial Ethics Symposium. Our moderator is Timothy L. O’Brien, executive editor of Bloomberg View and Bloomberg Gadfly. O’Brien, a former editor and reporter with the New York Times, Wall Street Journal and HuffPost, is the author of TrumpNation: The Art of Being the Donald. O’Brien will be joined by NPR Senior Business Editor Marilyn Geewax, who leads NPR’s Conflicts Team monitoring President Trump’s business interests, and Lawrence Ingrassia, managing editor, Los Angeles Times.
Klott Ethics Session: This session is offered in memory of former SABEW president Gary Klott, who died in August 2002. Gary spent considerable time educating members on ethical decision-making for journalists. The Klott ethics session is produced annually in his honor.
Millennials are the most educated generation in history, yet – deep in debt and mistrustful of financial markets – need significant help navigating their financial lives. Reaching this mobile-native audience successfully will be critical to business news outlets’ own performance.
One startup publisher that’s going big is Mic, with its launch of the Payoff, a vertical dedicated to personal finance for young people. Susie Poppick, Mic's senior money editor, talks about the Payoff and creating engaging content for those facing life’s first big financial questions. The Payoff’s multi-format strategy — podcasts, interactive online products and a newsletter — offers insights for all of us seeking to reach this massive audience.
After a conversation with Poppick, we’ll hear from Brianna McGurran, a personal finance columnist at NerdWallet, on coverage strategies for millennials and their money — the topics and storytelling approaches that resonate most.
Speakers: Susie Poppick, senior money editor, Mic and Brianna McGurran, personal finance columnist, NerdWallet.
Puget Sound Business Journal Creative Director and Assistant Managing Editor Ryan Lambert and Sam Gross, head of publisher partnerships at Graphiq, teach you when to use and how to create simple charts, maps and other info graphics using easy-to-access programs. Bring your own technology — doesn’t matter what kind — and you’ll walk out of this session with what you need to add value to your stories without help from your design team.
CNBC’s Make It focuses on all things money and success for the next generation of leaders, zeroing in on the core topics of entrepreneurs, leadership, careers and personal finance. In this session, Jay Yarow, CNBC Digital Executive Editor, and Make It Managing Editor Jenna Goudreau talk about the new platform and how it extends CNBC’s reach to a broader audience making the site a must-read for anyone who wants to get ahead in their careers, companies and financial lives.
Explore how the art of storytelling can begin with… art. In this hands-on session, Leah Kohlenberg, a former journalist and founder of The Roaming Studio, will lead you through a drawing exercise — yes, even those of you who say "I can’t draw” — and demonstrate how stirring your creative juices helps you report and tell better stories. She’s been doing this with news organizations and academic environments for a couple of years now, researching it along the way. Her early conclusion: It really works!
Using data to understand your audience is more critical than ever. CNNMoney has developed and deployed the latest technologies to fuel its growth into one of the top five financial news sites. Leezel Tanglao, AME-programming at CNNMoney, shares how her team relies on and exploits audience data to program, present and package multimedia editorial content across desktop, mobile and social media platforms.
Reg Chua, Reuters’ editor of data and innovation, presents a provocative talk on how technology has made it possible for us to think more creatively about story forms that will better serve readers — and perhaps even our own bottom line — and how we will take advantage of that opportunity. Includes a discussion of the latest in how machine learning is being used in business news, and whether it’s right for your newsroom. Joining Reg Chua, is Lisa Gibbs of Associated Press and Robbie Allen, CEO of Automated Insights.
What makes a good social video? How do you shoot it? What happens next? Drew Berkowitz, senior vice president of partnerships for Wochit, will cover the basics of social video creation and provide a hands-on experience in creating videos to tell business and finance stories. Wochit is a cloud-based video creation platform that allows publishers to create videos worth sharing online, on social and on mobile.
Please allow 20-30 minutes for travel time during Friday rush hour.
Address: 500 Fifth Avenue North, Seattle
Car: There is a public pay parking lot for The Seattle Center located at the corner of 5th Ave. and Harrison St. There is additional parking across 5th Ave. N from the visitor center.
Monorail: The cost is $2.25 each way. They accept cash only. No credit cards. Trains leave every 10 minutes.
Join SABEW and Reuters for a private reception at the Bill & Melinda Gates Foundation. In the foundation’s interactive museum, you will discover innovations and inventions that are helping to create a world where every person has the opportunity to live a healthy and productive life and every person has the power to use their voice for good!
Reception sponsored by Reuters.
Venue hosted by The Bill & Melinda Gates Foundation.
Location: The Bill & Melinda Gates Foundation Visitor Center.
Welcome: Reg Chua, executive editor, editorial operations, data and innovation, Thomson Reuters; Kathleen Graham, executive director, SABEW, and Gabriella Stern, director, media & external relations, The Bill & Melinda Gates Foundation.
Pick up badges and bags.
Managing millennials has been the collective struggle in legacy newsrooms across the country for half a dozen years. And maybe that’s the problem. Perhaps “managing” them employs the wrong verb. What if more seasoned leaders instead worked to embrace and learn from the younger people in their newsrooms? That’s the point of Kristen Fife, a senior technical recruiter who's worked for Microsoft, HP/Hewlett Packard Enterprise, Comcast, RealNetworks and, now, Zulily. Fife will be joined by Olivia Barrow, a LinkedIn Top Voice and millennial who quit her job, started a freelance career and is finally living a work life that fulfills her will. Together they will host a robust discussion about helping millennials and their managers see the value in each other’s expertise and communicate more effectively as they pursue the common goal: A workplace where everyone is valued for the talent they bring to the table.
This session on “thinking in the sphere” will cover the basics of using 360-degree video in business coverage to create virtual reality. Shooting 360-degree video is not like shooting regular video – it requires a totally different way of looking at your surroundings, both before and during shooting. The session will begin with a review of the latest reasonably priced 360-degree cameras, software and equipment. After a discussion on shooting techniques, session attendees will leave the meeting room to shoot a short 360-degree visualization using their cell phones and a free app. This exercise will be followed with a review of some of the resulting visualizations, with pointers on how to make them more engaging and informative for website viewers.
Session sponsored by Donald W. Reynolds National Center for Business Journalism.
Information. It’s the most important commodity in the modern world. And from Edward Snowden’s protocols to anonymous tip dropboxes, protecting information is critical — especially for journalists, whose livelihood depends on its security. Join Olivia Martin, a digital security fellow at Freedom of the Press Foundation, as she walks us through the importance of InfoSec in a digital news environment. Learn how to protect yourself, your digital accounts, your sources and your stories from threats you can’t see until it’s too late. After Martin’s session is over, take advantage of her expertise one-on-one, as she holds office hours for anyone who’s interested in individual help.
Learn how business journalists can incorporate aerial photography into their reporting, understand the legal landscape, determine the right drone to buy, participate in a demonstration and more. Featuring The Drone Girl: Sally French, drone technology reporter and social media manager of MarketWatch.
Session sponsored by UPS.
BIB How They Did It: Locked On the Psych Ward, BuzzFeed News
BuzzFeed News reporter Rosalind Adams’ year-long investigation into how Universal Health Systems, the nation’s largest chain of psychiatric hospitals, locks patients up for money won a Best in Business for Investigative reporting (large category). Come chat with Adams about how she did it - more than 300 interviews, a stash of internal documents and sophisticated data analysis helped create this fascinating tale, which drew the attention of senators and knocked $2.4 billion off the company’s market value in a week.
BIB How They Did It: The Rent Racket, ProPublica and The Real Deal
This collaboration between ProPublica and The Real Deal produced a powerful series that documented how New York landlords and developers were enjoying massive tax breaks in return for agreeing to limit rent hikes, only to break their promises, which city and state officials didn’t enforce. ProPublica also published a wealth of data to inform New York tenants of their legal rights, including a news application that lets them input their address to learn if their apartment may be rent-stabilized. Hear from lead reporter Cezary Podkul about the challenges of pursuing this project.
Review public company financials and discover where they hide information. David Milstead has spent more than two decades with his nose in SEC filings. In this session he’ll show both beginners and seasoned business reporters how to cut through hundreds of pages and find the best stuff, from the 10K to the executive pay in the DEF14A. He’ll also show how companies are increasingly leaving out expenses from their earnings to report only the “good stuff” in their press releases.
Come celebrate the best in business journalism! SABEW's 22nd annual Best in Business awards ceremony promises to be the business journalism event of the season.
Reception sponsored by Bloomberg News.
