SAY GOODBYE TO BUSINESS AS USUAL!
It’s an all-new SABEW Spring Conference where we’ll focus on the future of business news. You can count on big ideas and Ted-style talks, hands-on skills development and more time for member networking. It’s like nothing we’ve ever done. We promise you’ll go back to your newsrooms with plenty to share and use.
Get the App! On your phone, go to sabew17.sched.com/mobile. Tap “Add to Home Screen.”
Conference chairs are Lisa Gibbs, global business editor, Associated Press and Beth Hunt, director, editorial recruiting and development, American City Business Journals.
For sponsor or exhibitor information contact Renee McGivern.
At a time when 99 percent of all digital ad sales growth came from two companies — Facebook and Google — Michael Shane, Bloomberg's global digital innovation chief and former operations director for the Verge, talks about prototyping for the future and what journalists, product teams, and revenue teams need to focus on to not only survive, but to thrive.
The under-40 crowd may not be watching much traditional TV or flipping through anything printed these days, but that doesn’t mean they aren’t interested in business news. Jon Steinberg’s Cheddar is rebooting live business video aimed at a young, business-savvy audience. In this session, the former president and COO of Buzzfeed will unpack what’s working with adults in their 20s and 30s, and how Cheddar is delivering it through deals with Twitter, Amazon Channels and Vanity Fair.
The September debut of "Upstanders" marked Starbucks’ first foray into producing original content – 10 stories about people creating positive change in their communities, in text, video and podcast forms. It’s “journalism in the public interest,” says Rajiv Chandrasekaran, a former senior editor of The Washington Post who leads this effort along with chairman and CEO Howard Schultz, noting that these kinds of stories are often overlooked by traditional media. Before joining Starbucks in 2015, Chandrasekaran spent two decades reporting from more than three dozen countries and was bureau chief in Baghdad, Cairo and Southeast Asia.
Reg Chua, Reuters’ editor of data and innovation, presents a provocative talk on how technology has made it possible for us to think more creatively about story forms that will better serve readers — and perhaps even our own bottom line — and how we will take advantage of that opportunity. Includes a discussion of the latest in how machine learning is being used in business news, and whether it’s right for your newsroom. Joining Reg Chua, is Lisa Gibbs of Associated Press and Robbie Allen, CEO of Automated Insights.
Learn how business journalists can incorporate aerial photography into their reporting, understand the legal landscape, determine the right drone to buy, participate in a demonstration and more. Featuring The Drone Girl: Sally French, drone technology reporter and social media manager of MarketWatch.
Session sponsored by UPS.