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SABEW17 has ended

SAY GOODBYE TO BUSINESS AS USUAL!

It’s an all-new SABEW Spring Conference where we’ll focus on the future of business news. You can count on big ideas and Ted-style talks, hands-on skills development and more time for member networking. It’s like nothing we’ve ever done. We promise you’ll go back to your newsrooms with plenty to share and use.

Get the App! On your phone, go to sabew17.sched.com/mobile. Tap “Add to Home Screen.”

Conference chairs are Lisa Gibbs, global business editor, Associated Press and Beth Hunt, director, editorial recruiting and development, American City Business Journals.

For sponsor or exhibitor information contact Renee McGivern.

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Case Studies [clear filter]
Friday, April 28
 

1:00pm PDT

Personal Finance for the Uber Generation

Millennials are the most educated generation in history, yet – deep in debt and mistrustful of financial markets – need significant help navigating their financial lives. Reaching this mobile-native audience successfully will be critical to business news outlets’ own performance.

One startup publisher that’s going big is Mic, with its launch of the Payoff, a vertical dedicated to personal finance for young people. Susie Poppick, Mic's senior money editor, talks about the Payoff and creating engaging content for those facing life’s first big financial questions. The Payoff’s multi-format strategy — podcasts, interactive online products and a newsletter — offers insights for all of us seeking to reach this massive audience.

After a conversation with Poppick, we’ll hear from Brianna McGurran, a personal finance columnist at NerdWallet, on coverage strategies for millennials and their money — the topics and storytelling approaches that resonate most.

Speakers: Susie Poppick, senior money editor, Mic and Brianna McGurran, personal finance columnist, NerdWallet.

Sponsored by National Endowment for Financial Education.

Speakers
avatar for Brianna McGurran

Brianna McGurran

Personal finance columnist, NerdWallet
Brianna McGurran is a personal finance columnist at NerdWallet, where she covers everything from student loans and higher education to filling out the FAFSA and applying for scholarships. She is the author of “Ask Brianna,” a Q&A column syndicated by the Associated Press, which... Read More →
avatar for Susie Poppick

Susie Poppick

Senior money editor, Mic
Susie Poppick is senior money editor at Mic. Before joining Mic, she was a personal finance writer and editor at CNBC, following six years at Money magazine. Poppick's work has appeared in The Wall Street Journal, Money, First Things, the Brooklyn Daily Eagle, and on CNNMoney.com... Read More →

Sponsors
avatar for National Endowment for Financial Education

National Endowment for Financial Education

The National Endowment for Financial Education (NEFE) is the leading private nonprofit 501(c)(3) national foundation dedicated to inspiring empowered financial decision making for individuals and families through every stage of life.  With more than a quarter-century of dedication... Read More →

Welcome
avatar for Ted Beck

Ted Beck

President and CEO, National Endowment for Financial Education
Ted Beck is the President and CEO of the National Endowment for Financial Education (NEFE).  He is a former member of the President's Advisory Council on Financial Literacy, and currently serves on the FDIC Advisory Committee on Economic Inclusion and the board of the national JumpStart... Read More →


Friday April 28, 2017 1:00pm - 2:00pm PDT
Cascade Ballroom I The Westin Seattle, 1900 5th Avenue, Seattle, WA, 98101

2:30pm PDT

CNBC Makes It Happen

CNBC’s Make It focuses on all things money and success for the next generation of leaders, zeroing in on the core topics of entrepreneurs, leadership, careers and personal finance. In this session, Jay Yarow, CNBC Digital Executive Editor, and Make It Managing Editor Jenna Goudreau talk about the new platform and how it extends CNBC’s reach to a broader audience making the site a must-read for anyone who wants to get ahead in their careers, companies and financial lives.


Speakers
avatar for Jenna Goudreau

Jenna Goudreau

Managing editor, CNBC Make It
Jenna Goudreau is a managing editor at CNBC Digital, working to build and strengthen the brand's popular, consumer-friendly money content. She oversees the company's new website, Make It, as well as new digital video projects. Prior to joining CNBC in May 2016, Jenna was the deputy... Read More →
avatar for Jay Yarow

Jay Yarow

Digital executive editor, CNBC
Jay Yarow is digital executive editor at CNBC, where his is responsible for setting the editorial direction for all digital products and services. He joined CNBC from Business Insider, where he was executive editor responsible for overseeing and implementing the editorial strategy... Read More →


Friday April 28, 2017 2:30pm - 2:55pm PDT
Cascade Ballroom I The Westin Seattle, 1900 5th Avenue, Seattle, WA, 98101

3:05pm PDT

You’d Better Know Your Audience: Lessons from CNNMoney’s War Room

Using data to understand your audience is more critical than ever. CNNMoney has developed and deployed the latest technologies to fuel its growth into one of the top five financial news sites. Leezel Tanglao, AME-programming at CNNMoney, shares how her team relies on and exploits audience data to program, present and package multimedia editorial content across desktop, mobile and social media platforms.


Speakers
avatar for Leezel Tanglao

Leezel Tanglao

Assistant managing editor of programming, CNNMoney
Leezel Tanglao is a versatile multimedia journalist with experience in print, broadcast and online across local, national, international and startup media companies. She's an unflappable risk taker who embraces new and emerging technology but stays true to the foundation of journalism... Read More →


Friday April 28, 2017 3:05pm - 3:30pm PDT
Cascade Ballroom I The Westin Seattle, 1900 5th Avenue, Seattle, WA, 98101
 
Saturday, April 29
 

9:00am PDT

Smart Search to Drive Stories
Audience's attention is so scarce these days that online publishers can't waste time and resources hoping their content will generate traffic. Investopedia.com has developed unique and proprietary tools to target search volume and create content that it knows users are looking for. Learn what 'topic sizing' is all about and how it has helped financial education and information website Investopedia grow traffic, engagement and revenue in an increasingly competitive marketplace. Leading the discussion is Caleb Silver, Investopedia’s editor in chief and vice president of content.

Speakers
avatar for Caleb Silver

Caleb Silver

Vice president and editor-in-chief, Investopedia
Caleb Silver is the editor-in-chief of Investopedia and an award-winning media executive with 20 years of experience in broadcast news, digital video programming, documentaries, live events and branded content. In 2014, he formed Frog Pond Productions, a New York based production... Read More →


Saturday April 29, 2017 9:00am - 10:00am PDT
Cascade Ballroom I The Westin Seattle, 1900 5th Avenue, Seattle, WA, 98101

9:00am PDT

The Magic of Millennials

Managing millennials has been the collective struggle in legacy newsrooms across the country for half a dozen years. And maybe that’s the problem. Perhaps “managing” them employs the wrong verb. What if more seasoned leaders instead worked to embrace and learn from the younger people in their newsrooms? That’s the point of Kristen Fife, a senior technical recruiter who's worked for Microsoft, HP/Hewlett Packard Enterprise, Comcast, RealNetworks and, now, Zulily. Fife will be joined by Olivia Barrow, a LinkedIn Top Voice and millennial who quit her job, started a freelance career and is finally living a work life that fulfills her will.  Together they will host a robust discussion about helping millennials and their managers see the value in each other’s expertise and communicate more effectively as they pursue the common goal: A workplace where everyone is valued for the talent they bring to the table.


Speakers
avatar for Olivia Barrow

Olivia Barrow

Freelance writer, LinkedIn Top Voice
Olivia Barrow is a freelance writer, content marketer and LinkedIn Top Voice. A graduate of the UNC School of Media and Journalism, Lisa spent a year covering manufacturing, travel and tourism for the Milwaukee Business Journal before striking out on her own to pursue freelance projects... Read More →
avatar for Kristen Fife

Kristen Fife

Senior technical recruiter, Greater Seattle Area
Kristen Fife is a senior technical recruiter in the greater Seattle area. She has been in recruiting since 2004, starting as contract researcher for the Microsoft Strategic Recruiting Group before moving into full lifecycle agency recruiting for Volt Technical Services. Her move into... Read More →


Saturday April 29, 2017 9:00am - 10:00am PDT
Cascade Ballroom II The Westin Seattle, 1900 5th Avenue, Seattle, WA, 98101

10:15am PDT

Emerging Platforms and Other Cool Stuff
First Facebook and Instagram, then Snapchat, now what? John Keefe, who’s leading Quartz’s Bot Studio, will walk us through the latest in bots, messenger apps and other cool stuff. Along the way, we’ll explore how to decide whether investing in a new platform is worth it, and how to test new ideas faster

Speakers
avatar for Aki Ito

Aki Ito

Digital technology editor, Bloomberg
Aki Ito is a technology editor at Bloomberg in San Francisco. She oversees the digital reach of Bloomberg's technology coverage, as well as the technology team's social media strategy, daily newsletter and multimedia projects, which include two live video shows. She's also the co-host... Read More →
avatar for John Keefe

John Keefe

Bot developer and application product manager, Quartz
John Keefe is a journalist, tinkerer and coder based in New York City. He works at the news site Quartz as a developer in the Quartz Bot Studio and product manager of Quartz's breakthrough apps. Keefe also teaches a class on rapid prototyping for new ideas in journalism technology... Read More →


Saturday April 29, 2017 10:15am - 11:15am PDT
Cascade Ballroom I The Westin Seattle, 1900 5th Avenue, Seattle, WA, 98101

2:15pm PDT

The Business of News: Successful Startups Talk Shop
From paid newsletters to platforms, the business of journalism is wide open for experimentation. It also requires a stomach of steel. Hear from the innovators who are making it work during this freewheeling conversation about editorial strategies, revenue models, branding and more. Bring your questions for the founders of Cannabis Wire, Iraq Oil Report, GeekWire and News Deeply.

Speakers
avatar for Todd Bishop

Todd Bishop

Co-founder and editor, GeekWire
Todd Bishop is co-founder and editor of GeekWire, a national technology news site based in the Pacific Northwest and the hub of the Seattle region's tech community. A veteran technology journalist, Todd covers cloud tech, e-commerce, virtual reality, devices, apps and tech giants... Read More →
avatar for Ben Lando

Ben Lando

Founder, publisher and editor-at-large, Iraq Oil Report
Ben Lando is founder, publisher and editor-at-large of Iraq Oil Report. Ben has reported from more than a dozen countries on energy, political and security issues. Prior to and while setting up Iraq Oil Report, he was a freelancer in Iraq whose publications include The Wall Street... Read More →
avatar for Nushin Rashidian

Nushin Rashidian

Co-founder and CEO, Cannabis Wire
Nushin Rashidian is the co-founder of the digital news publication, Cannabis Wire, which provides smart coverage of the emerging global cannabis industry. Cannabis Wire was awarded a Made in NY Entrepreneur Innovation Grant, funded by the NYC Mayor’s Office of Media and Entertainment... Read More →
avatar for Lara Setrakian

Lara Setrakian

Co-founder and CEO, News Deeply
Lara Setrakian is the co-founder and CEO of News Deeply, a startup that creates news platforms and builds passionate communities centered on the most pressing issues of our time. Her team's inaugural site, Syria Deeply, launched in 2012 and won the 2013 Excellence in Online Journalism... Read More →


Saturday April 29, 2017 2:15pm - 3:15pm PDT
Cascade Ballroom I The Westin Seattle, 1900 5th Avenue, Seattle, WA, 98101